I’m at a Hubweek event called “Libraries: The Next Generation.” It’s a panel hosted by the Berkman Center with Dan Cohen, the executive director of the DPLA; Andromeda Yelton, a developer who has done work with libraries; and Jeffrey Schnapp of metaLab

Sue Kriegsman of the Center introduces the session by explaining Berkman’s interest in libraries. “We have libraries lurking in every corner…which is fabulous.” Also, Berkman incubated the DPLA. And it has other projects underway.

Dan Cohen speaks first. He says if he were to give a State of the Union Address about libraries, he’d say: “They are as beloved as ever and stand at the center of communities” here and around the world. He cites a recent Pew survey about perspectives on libraries:“ …libraries have the highest approval rating of all American institutions. But, that’s fragile.” libraries have the highest approval rating of all American institutions. But, he warns, that’s fragile. There are many pressures, and libraries are chronically under-funded, which is hard to understand given how beloved they are.

First among the pressures on libraries: the move from print. E-book adoption hasn’t stalled, although the purchase of e-books from the Big Five publishers compared to print has slowed. But Overdrive is lending lots of ebooks. Amazon has 65% of the ebook market, “a scary number,” Dan says. In the Pew survey a couple of weeks ago, 35% said that libraries ought to spend more on ebooks even at the expense of physical books. But 20% thought the opposite. That makes it hard to be the director of a public library.

If you look at the ebook market, there’s more reading go on at places like the DPLA. (He mentions the StackLife browser they use, that came out of the Harvard Library Innovation Lab that I used to co-direct.) Many of the ebooks are being provided straight to a platform (mainly Amazon) by the authors.

There are lots of jobs public libraries do that are unrelated to books. E.g., the Boston Public Library is heavily used by the homeless population.

The way forward? Dan stresses working together, collaboration. “DPLA is as much a social, collaborative project as it is a technical project.” It is run by a community that has gotten together to run a common platform.

And digital is important. We don’t want to leave it to Jeff Bezos who “wants to drop anything on you that you want, by drone, in an hour.”

Andromeda: She says she’s going to talk about “libraries beyond Thunderdome,” echoing a phrase from Sue Kriegman’s opening comments. “My real concern is with the skills of the people surrounding our crashed Boeing.” Libraries need better skills to evaluate and build the software they need. She gives some exxamples of places where we see a tensions between library values and code.

1. The tension between access and privacy. Physical books leave no traces. With ebooks the reading is generally tracked. Overdrive did a deal so that library patrons who access ebooks get notices from Amazon when their loan period is almost up. Adobe does rights management, with reports coming page by page about what people are reading. “Unencrypted over the Internet,” she adds. “You need a fair bit of technical knowledge to see that this is happening,” she says. “It doesn’t have to be this way.” “It’s the DRM and the technology that have these privacy issues built in.”

She points to the NYPL Library Simplified program that makes it far easier for non-techie users. It includes access to Project Gutenberg. Libraries have an incentive to build open architectures that support privacy. But they need the funding and the technical resources.

She cites the Library Freedom Project that teaches librarians about anti-surveillance technologies. They let library users browse the Internet through TOR, preventing (or at least greatly inhibit) tracking. They set up the first library TOR node in New Hampshire. Homeland Security quickly suggested that they stop. But there was picketing against this, and the library turned it back on. “That makes me happy.”

2. Metadata. She has us do an image search for “beautiful woman” at Google. They’re basically all white. Metadata is sometimes political. She goes through the 200s of the Dewey Decimal system: 90% Christian. “This isn’t representative of human knowledge. It’s representative of what Melvil Dewey thought maps to human knowledge.” Libraries make certain viewpoints more computationally accessible than others.“ Our ability to write new apps is only as good as the metadata under them.” Our ability to write new apps is only as good as the metadata under them. “As we go on to a more computational library world — which is awesome — we’re going to fossilize all these old prejudices. That’s my fear.”

“My hope is that we’ll have the support, conviction and empathy to write software, and to demand software, that makes our libraries better, and more fair.”

Jeffrey: He says his peculiar interest is in how we use space to build libraries as architectures of knowledge. “Libraries are one of our most ancient institutions.” “Libraries have constantly undergone change,” from mausoleums, to cloisters, to warehouses, places of curatorial practice, and civic spaces. “The legacy of that history…has traces of all of those historical identities.” We’ve always faced the question “What is a library?” What are it’s services? How does it serve its customers? Architects and designers have responded to this, assuming a set of social needs, opportunities, fantasies, and the practices by which knowledge is created, refined, shared. “These are all abiding questions.”

Contemporary architects and designers are often excited by library projects because it crystallizes one of the most central questions of the day: “How do you weave together information and space?” We’re often not very good at that. The default for libraries has been: build a black box.

We have tended to associate libraries with collections. “If you ask what is a library?, the first answer you get is: a collection.” But libraries have also always been about the making of connections, i.e., how the collections are brought alive. E.g., the Alexandrian Librarywas a performance space. “What does this connection space look like today?” In his book with Matthew Battles, they argue that while we’ve thought of libraries as being a single institution, in fact today there are now many different types of libraries. E.g., the research library as an information space seems to be collapsing; the researchers don’t need reading rooms, etc. But civic libraries are expanding their physical practices.

We need to be talking about many different types of libraries, each with their own services and needs. The Library as an institution is on the wane. We need to proliferate and multiply the libraries to serve their communities and to take advantage of the new tools and services. “We need spaces for learning,” but the stack is just one model.

Discussion

Dan: Mike O’Malley says that our image of reading is in a salon with a glass of port, but in grad school we’re taught to read a book the way a sous chef guts a fish. A study says that of academic ebooks, 75% of scholars read less than 50 pages of them. [I may have gotten that slightly wrong. Sorry.] Assuming a proliferation of forms, what can we do to address them?

Jeffrey: The presuppositions about how we package knowledge are all up for grabs now. “There’s a vast proliferation of channels. ‘And that’s a design opportunity.’”There’s a vast proliferation of channels. “And that’s a design opportunity.” How can we create audiences that would never have been part of the traditional distribution models? “I’m really excited about getting scholars and creative practitioners involved in short-form knowledge and the spectrum of ways you can intersect” the different ways we use these different forms. “That includes print.” There’s “an extraordinary explosion of innovation around print.”

Andromeda: “Reading is a shorthand. Library is really about transforming people and one another by providing access to information.” Reading is not the only way of doing this. E.g., in maker spaces people learn by using their hands. “How can you support reading as a mode of knowledge construction?” Ten years ago she toured Olin College library, which was just starting. The library had chairs and whiteboards on castors. “This is how engineers think”: they want to be able to configure a space on the fly, and have toys for fidgeting. E.g., her eight year old has to be standing and moving if she’s asked a hard question. “We need to think of reading as something broader than dealing with a text in front of you.”

Jeffrey: The DPLA has a location in the name — America &#8212. The French National Library wants to collect “the French Internet.” But what does that mean? The Net seems to be beyond locality. What role does place play?

Dan: From the beginning we’ve partnered with Europeana. We reused Europeana’s metadata standard, enabling us to share items. E.g., Europeana’s 100th anniversary of the Great War web site was able to seamlessly pull in content from the DPLA via our API, and from other countries. “The DPLA has materials in over 400 languages,” and actively partners with other international libraries.

Dan points to Amy Ryan (the DPLA chairperson, who is in the audience) and points to the construction of glass walls to see into the Boston Public Library. This increases “permeability.” When she was head of the BPL, she lowered the stacks on the second floor so now you can see across the entire floor. Permeability “is a very smart architecture” for both physical and digital spaces.

Jeff: Rendering visible a lot of the invisible stuff that libraries do is “super-rich,” assuming the privacy concerns are addressed.

Andromeda: Is there scope in the DPLA metadata for users to address the inevitable imbalances in the metadata?

Dan: We collect data from 1,600 different sources. We normalize the data, which is essential if you want to enable it for collaboration. Our Metdata Application Profile v. 4 adds a field for annotation. Because we’re only a dozen people, we haven’t created a crowd-sourcing tool, but all our data is CC0 (public domain) so anyone who wants to can create a tool for metadata enhancement. If people do enhance it, though, we’ll have to figure out if we import that data into the DPLA.

Jeffrey: The politics of metadata and taxonomy has a long history. The Enlightenment fantasy is for a universal metadata school. What does the future look like on this issue?

Andromeda: “You can have extremely crowdsourced metadata, but then you’re subject to astroturfing”You can have extremely crowdsourced metadata, but then you’re subject to astroturfing and popularity boosting results for bad reasons. There isn’t a great solution except insofar as you provide frameworks for data that enable many points of view and actively solicit people to express themselves. But I don’t have a solution.

Dan: E.g., at DPLA there are lots of ways entering dates. We don’t want to force a scheme down anyone’s throat. But the tension between crowdsourced and more professional curation is real. The Indianapolis Museum of Art allowed freeform tagging and compared the crowdsourced tags vs. professional. Crowdsourced: “sea” and “orange” were big, which curators generally don’t use.

Q&A

Q: People structure knowledge differently. My son has ADHD. Or Nepal, where I visited recently.

A: Dan: It’s great that the digital can be reformatted for devices but also for other cultural views. “That’s one of the miraculous things about the digital.” E.g., digital book shelves like StackLife can reorder themselves depending on the query.

Jeff: Yes, these differences can be profound. “Designing for that is a challenge but really exciting.”

Andromeda: This is a why it’s so important to talk with lots of people and to enable them collaborate.

me: Linked data seems to resolve some of these problems with metadata.

Dan: Linked Data provides a common reference for entities. Allows harmonizing data. The DPLA has a slot for such IDs (which are URIs). We’re getting there, but it’s not our immediate priority. [Blogger’s perogative: By having many references for an item linked via “sameAs” relationships can help get past the prejudice that can manifest itself when there’s a single canonical reference link. But mainly I mean that because Linked Data doesn’t have a single record for each item, new relationships can be added relatively easily.]

Q; How do business and industry influence libraries? E.g., Google has images for every place in the world. They have scanned books. “I can see a triangulation happening. Virtual libraries? Virtual spaces?

Andromeda: (1) Virtual tech is written outside of libraries, almost entirely. So it depends on what libraries are able to demand and influence. (2) Commercial tech sets expectations for what users experiences should be like, which libraries may not be able to support. (3) “People say “Why do we need libraries? It’s all online and I can pay for it.” No, it’s not, and no, not everyone can.”People say “Why do we need libraries? It’s all online and I can pay for it.” No, it’s not, and no, not everyone can. Libraries should up their tech game, but there’s an existential threat.

Jeffrey: People use other spaces to connect to knowledge, e.g. coffee houses, which are now being incorporated into libraries. Some people are anxious about that loss of boundary. Being able to eat, drink, and talk is a strong “vision statement” but for some it breaks down the world of contemplative knowledge they want from a library.

Q: The National Science and Technology Library in China last week said they have the right to preserve all electronic resources. How can we do that?

Dan: Libraries have long been sites for preservation. In the 21st century we’re so focused on getting access now now now, we lose sight that we may be buying into commercial systems that may not be able to preserve this. This is the main problem with DRM. Libraries are in the forever business, but we don’t know where Amazon will be. We don’t know if we’ll be able to read today’s books on tomorrow devices. E.g., “I had a subscription to Oyster ebook service, but they just went out of business. There go all my books. ”I had a subscription to Oyster ebook service, but they just went out of business. There go all my books. Open Access advocacy is going to play a critical role. Sure, Google is a $300B business and they’ll stick around, but they drop services. They don’t have a commitment like libraries and nonprofits and universities do to being in the forever business.

Jeff: It’s a huge question. It’s really important to remember that the oldest digital documents we have are 50 yrs old which isn’t even a drop in the bucket. There’s far from universal agreement about the preservation formats. Old web sites, old projects, chunks of knowledge, of mine have disappeared. What does it mean to preserve a virtual world? We need open standards, and practices [missed the word] “Digital stuff is inherently fragile.”

Andromeda: There are some good things going on in this space. The Rapid Response Social Media project is archiving (e.g., #Ferguson). Preserving software is hard: you need the software system, the hardware, etc.

Q: Distintermediation has stripped out too much value. What are your thoughts on the future of curation?

Jeffrey: There’s a high level of anxiety in the librarian community about their future roles. But I think their role comes away as reinforced. It requires new skills, though.

Andromeda: In one pottery class the assignment was to make one pot. In another, it was to make 50 pots. The best pots came out of the latter. When lots of people can author lots of stuff, it’s great. That makes curation all the more critical.

Dan: the DPLA has a Curation Core: librarians helping us organize our ebook collection for kids, which we’re about to launch with President Obama. Also: Given the growth in authorship, yes, a lot of it is Sexy Vampires, but even with that aside, we’ll need librarians to sort through that.

Q: How will Digital Rights Management and copyright issues affect ebooks and libraries? How do you negotiate that or reform that?

Dan: It’s hard to accession a lot of things now. For many ebooks there’s no way to extract them from their DRM and they won’t move into the public domain for well over 100 years. To preserve things like that you have to break the law — some scholars have asked the Library of Congress for exemptions to the DMCA to archive films before they decay.

Q: Lightning round: How do you get people and the culture engaged with public libraries?

Andromeda: Ask yourself: Who’s not here?

Jeffrey: Politicians.

Dan: Evangelism

I’m in Oslo for Kunnskapsorganisasjonsdagene, which my dear friend Google Translate tells me is Knowledge Organization Days. I have been in Oslo a few times before — yes, once in winter, which was as cold as Boston but far more usable — and am always re-delighted by it.

Alex Wright is keynoting this morning. The last time I saw him was … in Oslo. So apparently Fate has chosen this city as our Kismet. Also coincidence. Nevertheless, I always enjoy talking with Alex, as we did last night, because he is always thinking about, and doing, interesting things. He’s currently at Etsy , which is a fascinating and inspiring place to work, and is a professor interaction design,. He continues to think about the possibilities for design and organization that led him to write about Paul Otlet who created what Alex has called an “analog search engine”: a catalog of facts expressed in millions of index cards.

Alex begins by telling us that he began as a librarian, working as a cataloguer for six years. He has a library degree. As he works in the Net, he finds himself always drawn back to libraries. The Net’s fascination with the new brings technologists to look into the future rather than to history. Alex asks, “How do we understand the evolution of the Web and the Net in an historical context?” We tend to think of the history of the Net in terms of computer science. But that’s only part of the story.

A big part of the story takes us into the history of libraries, especially in Europe. He begins his history of hypertext with the 16th century Swiss naturalist Conrad Gessner who created a “universal bibliography” by writing each entry on a slip of paper. Leibniz used the same technique, writing notes on slips of paper and putting them in an index cabinet he had built to order.

In the 18th century, the French started using playing cards to record information. At the beginning of the 19th, the Jacquard loom used cards to guide weaving patterns, inspiring Charles Babbage to create what many [but not me] consider to be the first computer.

In 1836, Isaac Adams created the steam powered printing press. This, along with economic and social changes, enabled the mass production of books, newspapers, and magazines. “This is when the information explosion truly started.”

To make sense of this, cataloging systems were invented. They were viewed as regimented systems that could bring efficiencies … a very industrial concept, Alex says.

“The mid-19th century was also a period of networking”: telegraph systems, telephones, internationally integrated postal systems. “Goods, people, and ideas were flowing across national borders in a way they never had before.” International journals. International political movements, such as Marxism. International congresses (conferences). People were optimistic about new political structures emerging.

Alex lists tech from the time that spread information: a daily reading of the news over copper wires, pneumatic tubes under cities (he references Molly Wright Steenson‘s great work on this), etc.

Alex now tells us about Paul Otlet, a Belgian who at the age of 15 started designing his own cataloging system. He and a partner, Henri La Fontaine, started creating bibliographies of disciplines, starting with the law. Then they began a project to create a universal bibliography.

Otlet thought libraries were focused on the wrong problem. Getting readers to the right book isn’t enough. People also need access to the information in the books. At the 1900 [?] world’s fair in Paris, Otlet and La Fontaine demonstrated their new system. They wanted to provide a universal language for expressing the connections among topics. It was not a top-down system like Dewey’s.

Within a few years, with a small staff (mainly women) they had 15 million cards in their catalog. You could buy a copy of the catalog. You could send a query by telegraphy, and get a response telegraphed back to you, for a fee.

Otlet saw this in a bigger context. He and La Fontaine created the Union of International Associations, an association of associations, as the governing body for the universal classification system. The various associations would be responsible for their discpline’s information.

Otlet met a Scotsman named Patrick Geddes who worked against specialization and the fracturing of academic disciplines. He created a camera obscura in Edinburgh so that people could see all of the city, from the royal areas and the slums, all at once. He wanted to stitch all this information together in a way that would have a social effect. [I’ve been there as a tourist and had no idea!] He also used visual forms to show the connections between topics.

Geddes created a museum, the Palais Mondial, that was organized like hypertext., bringing together topics in visually rich, engaging displays. The displays are forerunners of today’s tablet-based displays.

Another collaborator, Hendrik Christian Andersen, wanted to create a world city. He went deep into designing it. He and Otlet looked into getting land in Belgium for this. World War I put a crimp in the idea of the world joining in peace. Otlet and Andersen were early supporters of the idea of a League of Nations.

After the War, Otlet became a progressive activist, including for women’s rights. As his real world projects lost momentum, in the 1930s he turned inward, thinking about the future. How could the new technologies of radio, television, telephone, etc., come together? (Alex shows a minute from the documentary, The Man who wanted to Classify the World.”) Otlet imagines a screen and television instead of books. All the books and info are in a separate facility, feeding the screen. “The radiated library and the televised book.” 1934.

So, why has no one ever heard of Otlet? In part because he worked in Belgium in the 1930s. In the 1940s, the Nazis destroyed his work. They replaced his building, destrooying 70 tons of materials, with an exhibit of Nazi art.

Although there are similarities to the Web, how Otlet’s system worked was very different. His system was a much more controlled environment, with a classification system, subject experts, etc. … much more a publishing system than a bottom-up system. Linked Data and the Semantic Web are very Otlet-ish ideas. RDF triples and Otlet’s “auxiliary tables” are very similar.

Alex now talks about post-Otlet hypertext pioneers.

H.G. Wells’ “World Brain” essay from 1938. “The whole human memory can be, and probably in a shoirt time will be, made accessibo every individual.” He foresaw a complete and freely avaiable encyclopedia. He and Otlet met at a conference.

Emanuel Goldberg wanted to encode punchcard-style information on microfilm for rapid searching.

Then there’s Vannevar Bush‘s Memex that would let users create public trails between documents.

And Liklider‘s idea that different types of computers should be able to share infromation. And Engelbart who in 1968’s “Mother of all Demos” had a functioning hypertext system.

Ted Nelson thought computer scientists were focused on data computation rather than seeing computers as tools of connection. He invnted the term “hypertext,” the Xanadu web, and “transclusion” (embedding a doc in another doc). Nelson thought that links always should be two way. Xanadu= “intellectual property” controls built into it.

The Internet is very flat, with no central point of control. It’s self-organizing. Private corporations are much bigger on the Net than Otlet, Engelbart, and Nelson envisioned “Our access to information is very mediated.” We don’t see the classification system. But at sites like Facebook you see transclusion, two-way linking, identity management — needs that Otlet and others identified. The Semantic Web takes an Otlet-like approach to classification, albeit perhaps by algorithms rather than experts. Likewise, the Google “knowledge vaults” project tries to raise the ranking of results that come from expert sources.

It’s good to look back at ideas that were left by the wayside, he concludes, having just decisively demonstrated the truth of that conclusion :)

Q: Henry James?

A: James had something of a crush on Anderson, but when he saw the plan for the World City told him that it was a crazy idea.

[Wonderful talk. Read his book.]

Kevin Ford from the Library of Congress is talking about BIBFRAME, which he describes as a replacement for MARC and a rethinking of the entire ecosystem.

(If a response isn’t labeled “Kevin,” then it wasn’t Kevin. Also, this is much compressed, incomplete, and choppy. Also, I haven’t re-read it.)

Q: From the Bibframe mailing list it seems like there isn’t agreement about what Bibframe is trying to achieve.

Kevin: Sometimes people see it narrowly.

Q: It’s not clear how Bibframes gets to where it replaces MARC.

Kevin: We’re not holding back some plan or roadmap that we’ve mapped out perfectly with milestones and target dates. We’re taking it as it comes.

Q: There’s a perception on the part of vendors and customers of vendors that this is a new data specification that vendors will have to support, and that that’s its main function, and possibly that’s pushing the knowledge representation in a direction that’s favorable to the vendors — a direction that’s too simple.

Q: Is there an agreement about the end point?

Kevin: There’s agreement that it needs to do what MARC does but better. We’re doing data representation, not predicting the systems built on top of it.

Q: What are the functional requirements that Bibframe’s trying to meet with this new model? What are your metrics? And who are you trying to satisfy?

Kevin: It’s not vendor focused. We hope systems will be built that expose the data as linked data.

Q: Bibframe let’ you associate a record with a particular work, which is a huge advance.

Q: Bibframe used to talk about roundtripping from MARC to Bibframe to MARC. But Bibframe is now adding info, so I don’t see how roundtripping is possible.

Kevin: Not losslessly.

Q: Bibframe is intended for libraries, but from what I’ve seen it doesn’t seem that Bibframe is intended for use outside of libraries. There doesn’t seem to be any thought about how other ontologies might be overlaid. And that was a problem with MARC: it was too library-centric. Why not investigate mapping it into other vocabularies?

Kevin: Nothing stops you from including other namespaces. As for mapping to other vocabularies, we’re working on a 40 year time scale and can’t know that other vocabularies will be around.

Q: We need some community-building to make that happen. We need to be careful not to build an ontological silo.

Q: The naming of this data set is unfortunate: Why” bib”, which has a connotation of books, when really it should be about any kind of information-bearing object. Why not call it “InfoFrame”? Who uses “bibliographic” other than libraries? Why limit yourself?

Kevin: I cannot begin to tell you how much time was spent on what this thing should be called. It went through a couple of different names. It’s not an ideal name, but I hope that the “bib” association falls by the wayside.

Q: The library ecosystem includes articles, licenses, and many other things that weren’t part of MARC. Is Bibframe aiming at representing all of that?

Kevin: Yes, it’s in scope. Certainly data about journal articles.

Kevin: Yes, Bibframe lets you define your own fields, as in MARC.

Q: We’re going from cataloging to catalinking: from records about resources to links related to topics, etc.

A: We need services that will link resources to other resources. Bibframe doesn’t do that, but it’s more amenable to it than MARC.

Kevin: [Sorry, but I missed the beginning of this.] When it comes to subject headings, we expect you to resolve that URI. If people are doing that every single time, then it’s a candidate for being included. That lookup could be a query into your local system. I’ve assumed you’ll have to have a local copy of it.

Q: Versioning? Why did you ignore the work of the British Library?

Kevin: We didn’t ignore it at all. We need to attend to what’s achievable by the smallest institutions as well as the largest.

Q: For a small institution, is it practical to move away from MARC?

Kevin: Not for some. Some still use card catalogs. I expect some of the first systems will be an outward layer around legacy systems.

Q: We need a larger discussion about provenance and about trust on the semantic web. Libraries should be better participants in that discussion; it’s a deeply important space for us.

Q: This conversation makes me cynical about our profession’s involvement. We need be talking with users. We need community involvement. We’re worried about the longevity of FOAF? It’ll outlast Bibframe because people actually use it. Let’s keep turning inward until we’re completely irrelevant.

Q: Yeah, the idea that there has to be one namespace seems so counter to the principles of linked data.

Q: Do we have anyone outside of the library community here?

A: I’m mainly a web developer. There’s a really big gulf. The Web will win when it comes to how libraries operate. Whether Bibframe will be a part of it remains to be seen. In the web community, everything seems exciting, but I feel so much angst in the library community.

I’m at the Semantic Technology & Business conference in NYC. Matthew Degel, Senior Vice President and Chief Architect at Viacom Media Networks is talking about “Modeling Media and the Content Supply Chain Using Semantic Technologies.” [NOTE: Liveblogging. Getting things wrong. Mangling words. Missing points. Over- and under-emphasizing the wrong things. Not running a spellpchecker. You are warned!]

Matthew says that the problem is that we’re “drowning in data but starved for information” Tere is a “thirst for asset-centric views.” And of course, Viacom needs to “more deeply integrate how property rights attach to assets.” And everything has to be natively local, all around the world.

Viacom has to model the content supply chain in a holistic way. So, how to structure the data? To answer, they need to know what the questions are. Data always has some structure. The question is how volatile those structures are. [I missed about 5 mins m– had to duck out.]

He shows an asset tree, “relating things that are different yet the same,” with SpongeBob as his example: TV series, characters, the talent, the movie, consumer products, etc. Stations are not allowed to air a commercial with the voice actor behind Spoongey, Tom Kenney, during the showing of the SpongeBob show, so they need to intersect those datasets. Likewise, the video clip you see on your setup box’s guide is separate from, but related to, the original. For doing all this, Viacom is relying on inferences: A prime time version of a Jersey Shore episode, which has had the bad language censored out of it, is a version of the full episode, which is part of the series which has licensing contracts within various geographies, etc. From this Viacom can infer that the censored episode is shown in some geography under some licensing agreements, etc.

“We’ve tried to take a realistic approach to this.” As excited as they are about the promise, “we haven’t dived in with a huge amount of resources.” They’re solving immediate problems. They began by making diagrams of all of the apps and technologies. It was a mess. So, they extracted and encoded into a triplestore all the info in the diagram. Then they overlaid the DR data. [I don’t know what DR stands for. I’m guessing the D stands for Digital, and the R might be Resource]] Further mapping showed that some apps that they weren’t paying much attention to were actually critical to multiple systems. They did an ontology graph as a London Underground map. [By the way, Gombrich has a wonderful history and appreciation of those maps in Art and Representation, I believe.]

What’s worked? They’re focusing on where they’re going, not where they’ve been. This has let them “jettison a lot of intellectual baggage” so that they can model business processes “in a much cleaner and effective way.” Also, OWL has provided a rich modeling language for expressing their Enterprise Information Model.

What hasn’t worked?

• “The toolsets really aren’t quite there yet.” He says that based on the conversations he’s had to today, he doesn’t think anyone disagrees with him.

• Also, the modeling tools presume you already know the technology and the approach. Also, the query tools presume you have a user at a keyboard rather than as a backend of a Web service capable of handling sufficient volume. For example, he’d like “Crystal Reports for SPARQL,” as an example of a usable tool.

• Visualization tools are focused on interactive use. You pick a class and see the relationships, etc. But if you want to see a traditional ERD diagram, you can’t.

• Also, the modeling tools present a “forward-bias.” E.g., there are tools for turning schemas into ontologies, but not for turning ontologies into a reference model for schema.

Matthew makes some predictions:

• They will develop into robust tools

• Semantic tech will enable queries such as “Show me all Madonna interviews where she sings, where the footage has not been previously shown, and where we have the license to distribute it on the Web in Australia in Dec.”